Selected ecommerce engagements.

Objective

Scale DTC apparel brand from €50k to €250k+ monthly revenue while protecting margin.

Strategy

Rebuilt Meta account structure around Advantage+ Shopping, launched a weekly creative testing cadence with UGC creators, and introduced incrementality testing on branded search.

Objective

Open profitable TikTok as a second acquisition channel for an established clean-beauty brand.

Strategy

Produced a creator-led UGC library, launched Spark Ads with whitelisted hooks, and built a TikTok-specific landing page tested against the default PDP.

Objective

Rebuild Google Ads after a stagnant year for a premium home goods retailer.

Strategy

Re-segmented the shopping feed by margin tier, restructured PMax asset groups by collection, and layered branded protection campaigns alongside Demand Gen.

Objective

Expand a supplements brand into 3 new European markets within 6 months.

Strategy

Localized creative production, market-by-market Meta and Google launches, and weekly geo-incrementality reviews to confirm true contribution.

Objective

Improve checkout conversion rate alongside paid acquisition scaling.

Strategy

Ran a structured CRO program: PDP rebuild, checkout simplification, and trust-element testing. Coordinated with paid scaling to compound results.

Objective

Transition from agency-managed to in-house Meta, with our team as strategic partner.

Strategy

Six-month embedded engagement: account rebuild, hiring support, internal playbooks, and a quarterly creative roadmap handed over to the in-house team.